The 1860 census enumeration for Eberhart Anheuser (who was a forerunner of the Anheuser-Busch Brewing Company) indicates Anheuser was making soap not beer. Soap money may be clean, but apparently there was more money in beer, just as long as there's no soap in the beer. Search the 1860 Census for your ancestor and see if he was making soap, beer, or just earning a living in 1860.