Headlines are Everything

Not that Ancestry.com takes any advice from me, but I'd consider putting in some keywords that would cause my ad to be removed from the page. 

This ad appeared on the Galesburg Register-Mail website at 9:45 PM CST 1 June 2012 http://www.galesburg.com/newsnow/x492296290/Sexual-predator-gets-35-years-in-prison