His name is now associated with a company, but not one that makes wigs.
And if any makeup was spilled on his card, I didn't see it.
Max Factor indicates he is a wigmaker on his World War I Draft Card, as shown in the image included in this post. The founder of the cosmetics firm was a Russian native who was living in California at the time of the registration for the World War I Draft.
This card comes from the World War I Draft Registration Cards, 1917-1918 database at Ancestry.com where you can search for your own relatives who might have registered---who knows what their occupation might have been?